Article Link: http://exchangepress.com/article/off-season-enrollment-building/5014808/
Winter settles in and new year inquiries have not yet begun enrollment building. You're probably advertising less and concentrating more on program delivery and internal operations. If you're in a colder climate, the walls of your classroom are lined with little boots and coats, removed and put back on several times daily by rosy-cheeked children in your care. Daily maintenance, staff development, and that postponed project or repair are your priorities now.The winter months are an ideal time to take a good look at your marketing program, and to work on it a little bit at a time. If marketing is not your greatest strength, the whole idea of effectively drawing prospects to your center and then securing their enrollment can be overwhelming. It's easy to get a condition I call marketing paralysis, and simply not do anything. Or maybe you know you should work on marketing, and you plan to . . . when you have time. But that time never comes.
There's an old adage that says, "If you do what you've always done, you'll get what you've always gotten." If you want to get more enrollment in your center (and retain more of the customers you have), commit to ...